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Glossary

The Terms That Actually Predict Revenue

Short, plain-language definitions of the metrics and formats we reference across the site, real numbers, not marketing jargon.

Cost Per Enquiry (CPE)

What it actually costs to get a real person's contact details, the number that predicts revenue.

Cost Per Qualified Enquiry (CPQE)

The stricter, more useful version of CPE: only enquiries that pass a real budget/timeline filter.

Cost Per Lead (Real Estate)

Real India benchmarks (₹500-₹2,000 mid-range, ₹3,500-₹6,000 luxury) and why it's the wrong number to optimize alone.

Real Estate Reel

What actually counts as one, and the four buyer decisions every real estate reel needs to answer.