Overview
Salonist, a salon and spa management software, needed a stronger lead generation strategy to attract business owners across India.
Challenge
Despite a great product, Salonist struggled to reach the right audience and generate high-quality leads, leading to inefficient ad spend.
Solution
Content & Messaging:
Created engaging video content and ad copies highlighting Salonist’s benefits.
Campaign Execution:
Launched a Facebook Lead Generation Campaign with optimized creatives and lead forms.
Audience Targeting:
Focused on precise demographics and interest-based targeting to reach salon and spa owners.
Results
Increase in lead intake
0
%
Improvement in lead quality
0
%
Boost in brand recall
0
%
“ We partnered with The Rightway Communication for our social media advertising, and the results have been phenomenal! Our brand visibility has improved dramatically, leading to a steady stream of new customers.“
Niraj Gupta
Founder Salonist
Want similar results? Let The Rightway Communication power your next campaign!